战略计划和公司文化对企业责任的驱动与影响

Drivers of Strategic Planning and Infl uences of Corporate Culture on Corporate Responsibility

战略计划是企业责任的驱动力量。正式的战略计划完整地评估外部和内部的环境,权衡多个利益相关者的需求;战略计划下的CR机制也是防范战略风险的手段,管理者具有适当的资源管理水平,才能从战略意义上去理解和回应企业责任的要求。此外,不同类型下的公司文化对利益相关者展示的关注度和敏感度不一,对企业责任的倾向产生影响。

Strategic planning is the driving force of corporate responsibility. A formal strategic planning fully evaluate external and internal environment, weigh the needs of multiple stakeholders; corporate responsibility mechanisms under the strategic planning is also to prevent strategic risks. Only after managers have the appropriate level of resources management, can they understand and respond to the requirements of corporate responsibility from the strategic point of view. In addition, different types of corporate cultures have different awareness and sensitivity to multiple stakeholders, which have an impact on the propensity of corporate responsibility.