从“朱令案”探析中国网络舆论的特征变化

The Research on the Evolution of Domestic Network Public Opinion Based on the "Zhu Ling Case"

2014年是中国接入国际互联网20周年,伴随着互联网的成长,国内网络舆论的相关特征也发生了显著的变化。本文以2013年的热点舆论事件——"朱令案"为同一样本,通过对比该案历史上三次大规模的舆论聚焦的特征,归纳出国内网络舆论在议题设置、传播方式、网民角色以及观点分布四个层面的变化,并从社会因素和技术因素两个方面对此进行了分析。当前舆情的变化特征体现出国内网络社会和社群文化正在逐渐形成并相对独立的发展趋势,而未来趋于理性的网络舆论也将有赖于积极的网络社群文化进行影响和引导。

The year 2014 is the 20 anniversary of Chinese access to the Internet. With the Internet growth, characteristics of domestic network public opinion has changed a lot. Through contrasting three large-scale public opinion focus of the ＂Zhu Ling Case＂, which provides us a sample of control variables in scientific experiments, This paper generalizes the changes of domestic network public opinion in agenda setting, mode of transmission, roles of Internet users and point distribution and analyses it from the two aspects of social factors and technical factors are. On this basis, the gradually forming of domestic network society and community culture and the development trend of relatively independent is reflected, and the network public opinion in the future which tends to rationality also relies on active network community culture influence and guide.