需求不确定下零售商主导的供应链间价格竞争模式研究

Study on Mode of Price Competition between Retailer-dominated Supply Chains with Uncertain Demand

研究了不确定市场需求下两条供应链间的价格竞争,每条供应链均由一个风险中性的制造商和一个风险厌恶的零售商组成,其中零售商是领导者,制造商是跟随者,分析了两条供应链均分散式决策、均集中式决策和一条供应链分散式决策另一条供应链集中式决策三种竞争模式下供应链成员的最优决策,比较了各种模式下的均衡零售价格和期望收益。结果表明,供应链的占优竞争模式选择与市场需求的不确定性和竞争激烈程度有关。

In this paper, we studied the price competition between two supply chains under uncertain market demand, each of which was composed of one risk-neutral manufacturer, as the follower, and one risk-averse retailer as the leader, analyzed the optimal strategies of the supply chain members under three decision-making modes, compared the respective balanced retailing price and expected returns, and at the end found that the optimal competition mode of the supply chains was relevant with the uncertainty of the market demand and the ferocity of market competition.