创业型中小企业的发展问题和品牌塑造研究

The Growing Problems and Research on Modeling Brand Regarding Entrepreneurial Small and Medium- Sized Corporations

近年来,世界经济越发多元化,企业的品牌塑造也越来越具有自主性和灵活性。随着创业型中小型企业在世界各国迅猛发展,其表现出的惊人活力和强大生命力也引来各国政府及企业界的广泛关注。而品牌形象的塑造作为企业的基本保障,事关中小企业的存活和发展。本文就创业型中小企业发展中的问题,对如何塑造创业型中小企业的品牌进行浅析和研究。

In recent years, the world economy became more diversified; corporate branding has been becoming increasingly autonomous and flexible. With entrepreneurial SMEs in the rapid development of the world together, which demonstrates the remarkable vigor and strong vitality also, attracts wide attention from governments and business circles as well. The brand image as a basic safeguard enterprise, but also a matter of survival and development of SMEs. In this paper, according to the problems of development of entrepreneurial SMEs, will to build brand of entrepreneurial SMEs and conduct research.