夹缝中的生存智慧——艺华影业公司制片策略初探

The Commercial Wisdom in Adversity-Research on the Production Strategies of Yihua Film Company

艺华影业公司在其将近十多年的发展过程中,经历了一系列的波折和坎坷,并因战乱年代的特殊环境而受到多重政治力量的牵制。在艰难的境遇下,艺华公司凭借灵活多变的制片策略,屡次扭转劣势、转危为安,始终保持着与其他各大电影公司分庭抗礼的局面,取得了不俗的成绩,公司的电影生产也呈现出较鲜明的阶段性特征,体现出中国早期电影夹缝中生存的独特智慧。

Yihua Film Company suffered a series of setbacks because of its connection with various polities in war times during its ten years＇ development. But it has conquered multifarious difficulties and overcome obstacles with resort to various production strategies in the adverse conditions. Moreover, it has achieved satisfactory results by competing with other big film companies. Its film productions have presented obviously characteristics of different periods, and shown unique commercial wisdom of the early Chinese film companies.