7Rimondo M A.The measurement of trust in marketing studies: A review of models and methodologies[Z]. The 16th IMP-conference, Bath UK,2000.
8Coulter K S, Coulter k. Determinants of trust in a service provider: The moderating role of length of relationship[J]. Journal of Service Marketing, 2002, 16(1):35-50.
2Edward J. Kane, “Ethical Foundation of Financial Regulaliou”,NBER. Working Paper, No. 6020,1997.
3Fama, “Market Efficiency, Long-term Returns and Behavioral Finance”, Joural of Financial Economies. Vol.52, 1998.
4Glaeser. E., “Paternalism and Psychology”, The University of Chicago Law Review, vol. 73, 2006.
5Gregory Mitehell,“Wby l,aw and Economies' Perfect Rationalily Should Not Be Traded for Behavioral Law and Economies' Equal Incompetence”, Georgetown Law ,Journal, Vol. 91, 2002.
6Hersh Sheffin, Meir Slalman, “The Disposition To Sell Winners Too Early and Ride Losers Too I,ong: Theory and Evidence”, Joural of Finance, Vol.44, 1985.
7Jeffrey Piachlinski.“The New Law arid Psychology: A Reply io Critics. Skeptics and Cautious Supporters”. 85 Cornell Law Review.Vol.85, 2000.
8Kent Greenfield, “Using Show the Power and Efficiency of Corporate Law as Regulatory Tool”, Boston College I,aw School Research Paper No. 2001-06. 2001.
9Langevoort,“Taming the Animal Spirils of the Stock Markels: A Behavioral Approach to Securities Regulalion”, 97 Northwestern University Law Review, Vol.97, 2003.
10Larry E. Ribstein, “Fraud On A Noisy Market”, Uiversity of Illinois Law & Economics Research Paper, No. LE05-022, 2005.
