1Zaichkowsky, Judith Lynne (1985), 'Measuring the Involvement Construct," Journal of Consumer Research, 12,341-52
2Mittal, Banwari (1995), "A Comparative Analysis of Four Scales of Involvement, ' Psychology and Marketing, 12, 663-82
3Muncy, James A, (1996), "Measuring Perceived Brand Parity,"Advances in Consumer Research, 23, 411-17
4Batra, Rajeev, and O. Ahtola (1991), "Measuring the Hedonic and Utilitarian Source of Consumer Attitudes,' Marketing Letters,2(2),159-70
5Herabadi, B, Verplanken and A, (2001), "Individual Differences in Impulse Buying Tendency: Feeling and no Thinking," European Journal of Personality, 15,71-83
