基于旅游感知视角农业旅游的可持续发展研究——以东北地区为例

Sustainable Development of Agricultural Tourism from the Perspective of Tourism Perceptions: Taking Northeastern China as an Example

从旅游感知的视角,以吉林省某县农家乐经营者,游客及政府工作人员为调查目标进行问卷调查,考察了游客、当地居民和地方政府作为农业旅游活动的感知主体的感知诉求。通过定量和定性结合的方法确定了三者间旅游感知的诉求契合点,并以此为基础针对东北地区农业旅游的优势和劣势提出了东北地区农业旅游可持续发展的对策。

From the perspective of tourism perception, questionnaire of a farm village in Jilin province was conducted to investigate perception and demands of main entities of agricultural tourism including tourists, local residents and local government. By quantitatively and qualitatively determing the perceived demands of tourism among the three meeting points, based on the advantages and disadvantages of agricultural tourism, measures of sustainably developing agricuhural tourism in northeastern China were put forward.