流量经营时代的大数据处理技术应用研究

Application of Big Data Techniques in the Era of Data Monetization

移动互联网的快速发展及流量收入占比的快速攀升,促使流量经营成为运营商战略转型的重点。运营商传统数据存储与处理技术无论是从成本、性能还是扩展性等方面都受到了巨大挑战。探讨了流量经营时代运营商引入大数据处理技术的必要性与具体实施方案,并通过实践验证大数据技术带来的效益,以此指导运营商实施大数据解决方案。

With the rapid development of mobile In-ternet and rapid increase of the proportion of data rev-enue, data revenue becomes a key factor in strategic transformation of telecom operators. The traditional da-ta storage and processing technology is facing big chal-lenges from the cost, performance and scalability etc. This article discusses the necessity and specific im-plementation plan of using Big Data processing tech-nology in traditional telecom operators＇ business. With specific cases to verify the benefits which Big Data technology brings in, it can instruct operators in the construction of Big Data Project.