快时尚背景下宁晋休闲服品牌产品创新设计研究

Research on Innovative Design of Brand Products in Ningjin under the Background of Fast Fashion Leisure Clothing

近几年快时尚品牌迅速兴起,带动全球的服饰潮流,本文在对快时尚服饰产品特点进行分析的基础上,从风格、结构、色彩、材料、装饰、搭配等方面进行休闲服创新设计方法的探索,旨在形成邢台地域文化与国际快时尚流行元素的融合理论,以供服装企业参考借鉴。

In recent years, the rapid rise of fast fashion brand drives the global fashion trends. The paper analyses the characteristics of fast fashion apparel product, to explore innovative design method of casual wear from the style, structure, color, material, decoration, matching etc, aiming at the formation of the fusion theory about Xingtai regional culture and international fast fashion elements, offering reference for clothing enterprises.