基于市场营销专业的区域性人才培养模式创新与探索——以连云港市为例

Regional Talents Training Model Innovation and Attempt of Marketing Specialty——Taking Lianyungang City as an Example

从目前高职市场营销专业人才培养模式现状分析入手,在国内外职业教育已有的创新模式中,结合连云港市的实际情况,提出了"区域支柱行业(医药)+专业(市场营销)"的区域性创新。

Based on the present situation of talent cultivation mode of marketing specialty in higher vocational education,the regional innovation of combining regional pillar industry（ medical） and profession（ marketing） is put forward in view of the innovation mode existing home and abroad and on the base of the reality in Lianyungang City.