大数据环境下的高校图书馆阅读推广研究——利益相关者共赢视角

University Library Reading Promotion in Big-data Era: From the Perspective of Stakeholder

高校图书馆利益相关者可以分为直接相关层、兄弟伙伴层、资助层、其他层四层,共九大类。在大数据环境下,这些利益相关者通过主导开展阅读推广活动,不仅能帮助高校图书馆进一步推进阅读推广活动,也能使自身在活动中受益。

University library＇s stakeholders include readers, library staff, resource suppliers, other departments, other li-braries and so on. This paper analyzes the benefits and conflicts among stakeholders and proposes win-win countermeasures in big-data era.