浅谈高职营销与策划专业课程体系构建研究——以广西经干院工商系高职营销与策划专业为例

Marketing and planning in higher vocational curriculum system construction——To dry by the school of business department of Guangxi Vocational marketing and planning professionals as an example

高职营销与策划专业课程体系设置是本专业系统工程的枢纽和核心,决定着营销与策划人才的生存空间与发展价值,文章在分析广西经干院工商系高职营销与策划专业现状及存在问题的基础上,提出了构建高职营销与策划专业课程体系整体优化总体设想和整合课程设置等有效措施。

Marketing and planning vocational curriculum system is the professional systems engineering hub and core,determine the survival and development of the value of marketing and personnel planning.This paper analyzes the status quo of Guangxi vocational marketing college of business department of economic cadre of professional and infrastructure and planning problems.Put forward the marketing and planning to build vocational curriculum system overall optimization of effective measures overall vision and curriculum integration, etc.