电影新媒体营销模式探析

Film new media marketing model

电影新媒体营销是我国电影业发展的历史要求,是区别于传统媒体介质而存在,利用现代新媒体科学技术创新为载体,借鉴传统营销理论,采取易于接受的各种有效的传播,以双向沟通方式,寻求公众对信息认同和支持的工作体系。电影新媒体营销模式的特征就是以现代新媒体科学技术创新为载体,以传统市场营销理论为基础,以双向的传播和沟通为主体,以真诚为信条,以互惠为原则,以长远为方针,提高企业经济效益,创造新的利益增长点。

Film New Media Marketing is a historical development requirements of China＇s film industry is different from the traditional media, the use of modern science and technology innovation as the carrier, learn traditional marketing theory, take a variety of effective communication receptive to two-way communication way, to seek public recognition and support for the work of the information system. New media marketing model feature film is a modern scientific and technological innovation of new media as a carrier, the traditional marketing theory as the basis for two-way communication and communication as the main body, in good faith for the creed, the principle of reciprocity, a long-term approach, improve the economic efficiency of enterprises and create new growth points of interest.