韩国会展产业及未来发展趋势

Exhibition Industry of Korea and the Future Development Trend

近些年社会各界一直关注会展,根源于会展展示了社会、政治、经济和文化现象。在媒体多元化时代,会展可以给人们以最直接的方式传递感动。20世纪80年代之后,经济的发展导致人们对生活的需求有了质的改变,也使得会展数量与质量的增长顺应了社会-文化发展的需要。会展的发展,也不能仅仅是从社会-文化层面上寻找原因,产业与经济的需求也是一个重要的推动力。最近产业领域的技术均衡化趋势,使得各国硬件型产业的差距正在迅速缩小,这也成为重心转向软件型产业的动因。软件型产业中,"知识"和"创造力"占据重要位置。会展领域进入韩国初期,是以施工为重点的硬件型产业,当时也是摸着石头过河,走了不少弯路。但现今韩国会展产业却逐步发展成独立的创造型软件产业。可以预见,未来韩国的会展产业会顺应经济增长的需求,逐步成为软件型产业和创造型产业的中流砥柱。回顾韩国会展产业的历史,探寻未来会展产业发展进程中将要应对的挑战及其前进的方向,在思想上、技术上必须作好充分的准备。

In recent years, exhibition has been concemed about from all walks of life as it is a integrated reflection of society, politics, economy and culture. In the era of multi-media, exhibition can deliver a moving in the most direct way. After 1980s, with the development of economy, people have greatly changed their standards for life, and meanwhile the exhibition has grown both in quality and quantity which conforms to the need of social and cultural development. What＇s more, the industry and economy also largely promote the development of exhibition. Recently, as the technology in industry field is gradually equalized, leading the difference of hardware industry of each country reduced, most industries turn to software type development which values ＂knowledge＂ and ＂creativity＂ most. At the beginning as the exhibition entered into Korea, the development of it was focused on hardware industry, which experienced a lot of unnecessary works. While today, exhibition industry of Korea has gradually developed into an independent creative software industry. It is predictable that the Korean exhibition will comply with the requirement of economic growth, and become the mainstay of software industries and creative industries. Reviewing Korean exhibition history, it needs to be well prepared in mind and technical level for the exploration of the challenges in the coming progress and the forward direction of future development.