ISO视角下大学生创业意向模型的实证研究

An Empirical Study on the Model of Students' Entrepreneurial Intention in the Perspective of ISO

本文通过分析影响大学生创业意向的有关变量,将创业环境变量作为客观因素引入ISO模型,对ISO模型进行了进一步的检验与扩充。对不同地区大学生的创业意向进行了网络问卷调查,共回收有效问卷300份,运用T检验、方差分析和结构方程模型的方法分析了大学生创业意向的影响因素。研究结果表明,ISO模型是有效的,不同性别、学历的大学生在创业意向上存在显著性差异;不同专业的大学生在个人特质、创业态度上存在显著性差异;创业态度、个人特质、创业环境、个体背景等4个变量是影响大学生创业意向的主要因素;创业环境及个人特质正向影响大学生的创业态度。

This study tests and expands the ISO（entrepreneurial intention subj ective factor obj ec-tive factor）model to analyze the key effects influencing the entrepreneurial intention of students in Chi-na’s universities.A survey was conducted with 300 valid samples from different regions by network.T test,ANOVA and structural equation model were used to examine the influence of the factors on the students’entrepreneurial intention in terms of personality,entrepreneurial attitude,background of the individual and entrepreneurial environment.The results show that ISO model is valid and the students’ entrepreneurial intention has significant differences in the students with different sexes or educational history;the students’personality and entrepreneurial attitude has significant differences in the students with different college maj ors.In addition,personality,entrepreneurial attitude,background of the indi-vidual and entrepreneurial environment have positive effect on the entrepreneurial intention of university students and the entrepreneurial environment and the personality of students have positive effect on the entrepreneurial attitude.