中国石化品牌建设面临的问题与挑战

Problems and Challenges Faced by SINOPEC in Brand Building

当前,中国石化品牌建设面临问题和挑战。品牌形象需优化重塑,以增强品牌对国内外消费者的吸引力;品牌定位应加以明确,突出全球一致的价值主张;营销手段需进一步整合,以助力品牌传播推广;顶层设计待完善,应抓紧统一品牌建设和管理体系。

At present, SINOPEC＇ s brand building is facing certain problems and challenges. The brand image needs to be reshaped and optimized to enhance its appeal to domestic and international consumers; the brand positioning needs to be more clear to highlight value propositions that are globally consistent; the marketing tools need to be integrated to help with brand communication and promotion; designing at the top level needs to be improved to align brand building and management systems.