借助互联网思维开创培训新局面——“以客户价值为导向营销能力研讨班”的实践

Using Internet Thinking to Open up New Dimension in Training——the Practice of “Customer Value-oriented Marketing Capabilities Seminar”

当今,互联网思维作为一种全新的系统性商业运营思维,正在冲击着人们的思想观念,影响着社会政治、经济、文化、生活等方面的发展趋势。在企业培训中,互联网思维对培训理念、培训模式的的创新,也起到了积极的作用。本文结合"以客户价值为导向营销能力研讨班"的培训实践,探讨如何利用互联网思维,打破传统培训常规,坚持以客户价值为导向,开创培训新局面。

Today,Internet thinking,as a new systemic thinking in business operations,is causing great impact on people＇s minds and influencing the political,economic and cultural developments of the society as well as people＇s life.In corporate training,Internet training also plays a positive role in driving innovations in training concepts and training modes.The paper uses the practice of ＂Customer Value-oriented Marketing Capabilities Seminar＂ to discuss how to take advantage of Internet thinking to break away from conventional training practices and follow the customer value-oriented path to open up new dimension in training.