摘要
德国加油站运营管理具有鲜明的特点,其经营模式多样化、管理自动化、价格市场化、突出非油品等做法给中国石化销售品牌建设提供了借鉴,
There are distinctive features in the operation and management of gas stations in Germany,including diversified operation modes,management automation,market-oriented prices,emphasis on non-oil business,etc.,which offer some reference value to SINOPEC in its sales brand building.
出处
《石油化工管理干部学院学报》
2014年第4期79-81,共3页
Journal of Sinopec Management Institute
关键词
德国加油站
运营管理
销售终端
品牌建设
gas stations in Germany
operation and management
sale terminals
brand building
