“80后”网络话语对其形象的再现与建构

The Image of the Post-80s Generation Constructed in Network Media Discourse

"80后"指中国1980-1989十年中出生的人,因其特殊的成长环境而备受公众和媒介的关注,是一个时代的文化潮流,具有鲜明的时代烙印。本文主要采用内容分析法,以"80后"网络话语文本为研究对象,从话语分析角度出发研究网络媒介构建的"80后"身份和形象特点及其构建方式,同时结合"80后"所处的时代背景和社会环境,分析"80后"网络媒介形象的成因。

The post-80s generation refers to the generation who were born in China in the 1980s at the very beginning, but the concept becomes richer as time goes by, and thus won great attention from the public and media. Their special growth environment and social background have brought the post-80s generation a distinctive symbol of times and cul- ture. This paper employs content analysis and discourse analysis to study relevant network discourse, in order to reveal the essence of the image of the post-80s generation Constructed in network media discourse and find the reason for its image construction.