焦作影视城旅游发展战略分析及对策探讨

Analysis of the Development Strategy of Jiaozuo Outdoor Film Studio and Countermeasures

焦作影视城在经营方面历经开发火爆、发展平淡直至低谷的发展过程,这在一定程度上反映出我国许多影视城的生存状况。运用系统分析法,深入剖析了我国影视城旅游发展的现实困境,在对焦作影视城旅游发展的优势、劣势等方面进行战略分析的基础上,从旅游产品、旅游文化、旅游设施、旅游宣传等方面提出了对策建议,旨在促进焦作影视城更好实现可持续发展,同时也为国内同类型影视城的发展提供借鉴与参考。

Jiaozuo outdoor film studio underwent a hot development at the beginning, flat growth and then low ebb since operation, which in some extent reflects the survival status of many outdoor film studios in our country. This paper analyzes the dilemma of these outdoor film studios with systematic analysis method, and proposes countermeasures and suggestions for Jiaozuo outdoor film studio from the aspects of tourism product, tourism culture, tourism facilities and tourism propaganda based on the strengths and weaknesses of its development, aiming at promoting Jiaozuo outdoor film studio to achieve a sustainable development, and meanwhile providing references for the development of similar outdoor film studios in China.