网民的阅读心理与网络信息编辑

Online Reading Psychology and Information Editing

网络传播是目前最重要的信息传播形态之一。不同的传播形态造就不同的受众,不同的受众拥有不同的阅读心理。网络编辑应该根据网民求快、求真、求新以及求易的阅读心理,在网络信息的标题拟制、导语设计、主体删接与相关信息的链接上有所作为,以创新网络信息编辑的方式和技巧,最终提高网络信息传播效果的目的。

Network communication is one of the most important way of information transmission. Diffe- rent communication patterns have different audience, which contributes to different reading psychologies subsequently. In view of netizens＇ reading psychology--in quest of fast, real, original and easy-to-get information, network editors should innovate editing skills and manners and work on such aspects as title- setting, introduction design, main body re-organizing and relevant information linking, thus ultimately improve the effect of network information transmission.