摘要
随着互联网技术不断的发展,电子商务的兴起及成熟,网购数量也日益增加。而在电子商务发展中,流量与成交量有着密切关系。因此,网店推广对电子商务的发展有着极其重要的作用。文中主要从网购行为、网店推广内涵及关系着手分析网店推广策略。
With the development of Internet Science and technology constantly,theemergence of e- commerce and mature,so that the increasing number of online shopping. And in the development of electronic commerce,there is a close relationship between flow rate and volume. Therefore,online promotion has importance to the development of electronic commerce. This article mainly begins from the connotation and relationship of online promotion,online promotion strategy analysis of online shopping behavior.
出处
《物流工程与管理》
2015年第1期209-210,共2页
Logistics Engineering and Management
关键词
网购行为
网店推广
策略
online shopping behavior
online promotion
strategy
