古镇文化资源产业化开发的机理及对策研究

A Study on Mechanism of Industrialized Development of Cultural Resources of Ancient Towns

古镇文化资源产业化开发是地区经济社会可持续发展的重要选择,其影响因素包括资源、需求和区位三个方面。古镇文化资源产业化的实现包括三个步骤,即提炼古镇特色文化、形成古镇文化产品和促进古镇文化产品市场化。为此,应从整合文化资源、突出古镇特色、培育市场主体和拓展产业链条等方面推进古镇文化资源产业化开发。

Industrialized development of cultural resources of ancient towns is an important choice for the sustainable development of local economy and society, and it is influenced by the following specific factors ： resources, demand and location. The success of the industrialization must go through three steps：distilling the cultural characteristics of the ancient towns, creating and making the products and finally getting the products onto the market. The promotion of the industrialized development can be made by ways of integrating the cultural resources, highlighting the specific features of the ancient towns, nurturing the market subject and expanding the industry chain.