摘要
对外资企业在中国的几起并购案进行了简单地分析,并指出本土品牌丁家宜被科蒂集团收购后迅速失败的原因,说明此次并购案的失败和企业的运作息息相关,而和"冷藏"无关。
Several cases about foreign-funded enterprise merger in China were analyzed simply, it pointed out that the failing reason for Tjoy purchased by Coty, which also showed that the merger failures linked with operation of enterprise, and had nothing with ＂refrigeration＂ .
出处
《日用化学品科学》
CAS
2015年第1期43-45,共3页
Detergent & Cosmetics
关键词
化妆品
丁家宜
并购
cosmetic industry
Tjoy
merger
