基于ASEB分析的新疆库车县旅游开发研究

ASEB Analysis on Tourism Development in Xinjiang Kuqa

丝绸之路上的库车县是龟兹文化发祥地。围绕库车县旅游开发问题,运用ASEB分析法,将旅游开发的优势、劣势、机遇、威胁分析与曼宁—哈斯—德赖弗—布朗需求层次理论的活动、环境、体验、收益四个方面结合起来,形成16个单元的系统分析,找出存在的问题。在此基础上,立足于旅游开发理论,从旅游者需求出发,提出开发建议:构建旅游产品谱系,开展文化遗产数字化;围绕旅游产品谱系,完善库车旅游产业链。

Kuqa was the birthplace of Qiuci culture in the Silk Road. ASEB analysis method was usded in tourism development in Kuqa. A sys- tematic analysis of sixteen units was obtained to find existed problems by ASEB analysis method. This ASEB analysis was combined strength, weak- ness, opportunity and threat of Kuqa tourism development with activity, setting, experience and benefit of Manning- Hass - Driver- Brown demand levels. Development suggestions on Kuqa tourism were proposed based on the ASEB analysis and tourism development theory. The proposals for tourist demand were construction of tourism production pedigree, development of culture heritage digitization, improvement on Kuqa tourism industrial chain around the tourism production pedigree.