语言经济学视角下的旅游景点介绍翻译

Study of the Translation of Tourism Text of Scenic Spots from the Perspective of the Economics of Language

依据语言经济学原理,以安徽省马鞍山市的景观为切入点,从旅游地域单元、旅游景点名称和旅游文本修饰语三个方面,探讨旅游景点介绍翻译与区域经济社会发展的密切关系及其实战演练。全球化语境下的旅游翻译,不仅仅是文化资源的重要组成部分,更是提升区域经济竞争力和影响力的重要手段和渠道。

From the perspective of the Economics of Language,it undertook a case study of the translation of tourism texts of scenic spots in this paper of Ma＇anshan city in Anhui province. The translation of tourism geo- graphic unit ,named of scenic spots and modifiers were discussed in detail to capture the tourism market ,devel- op the tourism resources and improve the local economy. The tourism translation in the global context is more than an important part of cultural resources,it is also a vital means of enhancing the local economic competi- tiveness and power.