客户感知价值评价及提升策略研究——以物流公共信息平台为例

Research on Customer Perceived Value Evaluation and Enhancement Strategy:Taking Logistics Public Information Platform as an Example

市场营销已经进入以客户为中心,提升客户感知价值成为以客户为中心的营销管理成功的关键,而提升客户感知价值需建立在其评价模型基础上。本文以物流公共信息平台为例,通过问卷调查,因子分析等方法建立了客户价值评价模型,提出了物流公共信息平台客户价值提升策略。

Marketing management has transferred to client-centered, so enhancing customer perceived value based on the evaluation model is the key to success, while improving customer perceived value should be established on the basis of the evaluation model. In this research, taking logistics public information platform as an example, customer perceived value evaluation model was set up by questionnaire survey and factor analysis method, then strategies of how to enhance customer perceived value were proposed.