新媒体环境下非物质文化遗产的传播与传承——以“侗族大歌”为例

Dissemination and Inheritance of Intangible Cultural Heritage Under the New Media Environment: In the Case of the Dong Chorus

现代传媒技术的发达和传媒使用的便利为文化传播提供了更加广阔的空间。新媒体环境下,互联网承担起保护和传承侗族大歌等民族文化遗产的历史重任。如何通过互联网渠道,结合政府、社会组织等多方力量促进非物质文化遗产的传承与保护成为亟待解决的问题。本文试图从侗族大歌的网络传播现状入手,运用传播学"5W"分析模式对其传播过程中的特点与不足展开实证分析,从而探讨在新媒体环境下进行侗族大歌传承与传播的策略,为新时代非物质文化遗产的保护与传承提供参考。

The modern media technology developed and media use convenience to provide a broader space for the dissemination of culture. Under the new media environment, the Internet to assume the historical responsibility of the protection and inheritance of the songs of Dong nationality and other ethnic cultural heritage. How the Internet channel, combined with the government, social organizations and other multilateral force to promote the inheritance and protection of intangible cultural heritage has become an urgent problem to solve. This paper attempts to start from the network communication of Dong songs ,use communication ＂SW＂ model of its propagation characteristic and deficiency of empirical analysis, so as to explore the Dong songs inheritance and propagation in the new media environment for strategy, provides the reference for the protection and inheritance of a new era of intangible cultural heritage.