徽州地域色彩文化与当代徽茶包装设计

Huizhou Regional Culture and Contemporary Packing Design of Tea

徽州地域色彩文化包含自然环境色彩和人文环境色彩。徽州地区的气候和地质条件造就了自身独一无二的自然环境色彩,徽派建筑和徽州服饰等文化要素又为其人文环境色彩提供了重要蓝本。色彩是包装设计的重要元素,对于徽茶的包装设计而言,独特的徽州地域色彩文化无疑为它带来诸多灵感。深入研究徽州地域色彩文化特征,并将其更为广泛地应用于徽茶产品的包装设计,是当今徽茶企业在激烈的市场竞争中实现营销策略重振徽茶产业的重要措施。

Huizhou regional culture contains the natural and the humanities environment color. The climate and the geological condition of Huizhou develops its own natural environment,unique Huizhou architecture and other cultural humanities environment.Color is an important element of packaging design,especially for the packaging design for the tea product. We should take advantage of characteristics of Huizhou regional culture to design the package of tea product. And enterprises should take some marketing strategy to compete with each other in the fierce competition in the market.