前景化视角下的广告英语文体学分析

Stylistics Analysis of Advertising English from the Perspective of Foregrounding

为实现有效宣传和感召,广告英语频繁运用各式文体手段将其关键信息前景化。尝试在前景化视角下从语言的偏离和过分规则两方面出发,对经典及近期的广告英语进行文体学分析,探究其文体特征及效果,旨在从一个新的角度洞悉广告英语的创作特色。

In order to achieve effective publicity and persuasion,English advertising is frequently and artfully adopting various stylistic devices to foreground its key information. With full discussions of deviation and overregularity of some classic and latest English advertisements,this article aims to illustrate the stylistic features and effects of advertising English from the perspective of foregrounding and throw some light on how good English advertisements are composed.