摘要
在社会生活不断多元化、异质化的时代背景下,文化消费观念的发展更复杂多元。通过调查分析,可以看到文化消费观念的多样化具体表现为知识学习观、休闲随意观、从众追随观、情感满足观、投资效益观等多种表征形态。多样化的文化消费观念对文化消费行为、文化企业、文化产业和文化市场发展都产生了一定的影响。
In the social life constantly diversified, heterogeneous background, the development of cultural consumer attitudes is getting more complex and diversified. Through investigation and analysis, you can see the cul- tural diversity of consumer attitudes manifested knowledge learning concept, relaxed and casual concept, follow the herd concept, emotional meet a variety of morphological characterization outlook, outlook on investment returns. Diverse cultural consumer attitudes to cultural consumer behavior, cultural enterprises, the development of cultural industries and markets have had a certain impact.
出处
《山东商业职业技术学院学报》
2014年第6期12-13,45,共3页
Journal of Shandong Institute of Commerce and Technology
基金
2012年度江苏省高校哲学社会科学基金项目"文化消费观念与江苏文化产业发展研究"(项目号:2012SJB630027)
关键词
文化消费
消费观念
多样化
影响
cultural consumption
consumer attitudes
diversification
influence