基于珠宝品牌的中国元素的文化创意加值研究

The Cultural Creative Value-added of Chinese Elements Based on Jewelry Brand

目的实现中国元素的文化产品创意加值。方法通过具体案例,针对龙、凤、孔雀、燕子等传统中国元素在现代国际著名珠宝饰品设计中的应用,从材料选择、图案应用、色彩搭配、制作工艺等方面作了详细论述与解析。对文化产品的设计属性,文化产品创意加值的模式和途径等进行了研究。结论文化创意能够实现设计产品的加值,为我国文化创意产业的发展提供良好的思路与借鉴。

Objective To realize the culture products with creative value-added of Chinese elements. Methods Using specific cases, such as Chinese dragon, phoenix, peacock, songbirds etc.traditional cultural elements, from material selection, design application, color matching, production process etc., it made detailed discussions and analysis in the application of modern international famous jewelry design, researched the design attributes, creative value-added pattern and ways of cultural products. Conclusion Cultural creative can realize value-added of products design, provide good ways of thinking and reference for the development of cultural creative industry in our country.