摘要
分别从发送量和运输收入、主要客户群、货运平均收入率和平均运程概述天津货运中心京津冀货物快运业务的发展,从运输产品、营销模式、价格体系、服务方式??4?个方面阐述天津货运中心在开展京津冀货物快运业务中的实践创新。最后,从运输产品、营销体系、运输价格?3?个方面,提出京津冀货物快运的实践对于我国铁路开发零散白货运输市场的启示。
This paper summarizes the development of Beijing-Tianjin-Hebei freight express operation of Tianjin Freight Transport Center from aspects of delivery volume and transport revenue, main client base, rate of average freight transport revenue and average operation route respectively, then, from aspects of transport products, marketing mode, price system and service mode, the paper expounds the practice and innovation of BeijingTianjin-Hebei freight express operation developed by Tianjin Freight Transport Center. In the end, from 3 aspects of transport product, marketing system and transport price, the paper puts forward the revelation of practice of the express on Chinese railway developing bulk white goods transport market.
出处
《铁道货运》
2014年第12期1-4,45,共5页
Railway Freight Transport
关键词
铁路
货物快运
服务
价格
营销
Railway
Freight Express
Service
Price
Marketing