摘要
文章以推拉理论为基础,研究了沙特游客的出境旅游动机。研究结果显示:"商务"因子是沙特游客出境旅游的最主要推力因子,而"安全舒适"是最主要的拉力因子;拉力因子和推力因子分别在个别人口统计学特征上存在显著性差异。
Based on “push and pull” theory, this paper researches the travel motivation of Saudi out？bound tourists by questionnaire survey method. The result shows that “business purpose” and “safety and convenience” appear to be the most important push and pull motivation factors and demographic characteris？tics have significant influence on some push and pull factors.
出处
《浙江外国语学院学报》
2014年第5期85-92,共8页
Journal of Zhejiang International Studies University
关键词
沙特游客
出境旅游动机
推拉理论
Saudi tourists
outbound travel motivation
push and pull theory
