治理商标抢注乱象的制度考量

Reform of Trademark Law for Preventing Preemptive Trademark Registration in China

治理商标抢注乱象,有赖于完善制度设计。系统把握新《商标法》所涉治理商标抢注乱象的制度考量,即在明确商标注册申请主体所应具备资质的基础上,规范商标注册、代理行为,有效反制商标抢注侵权行为,加大对商标市场的整治力度,有利于保护商标权人的合法权益,维护市场竞争的正常秩序。

There was a chaos of improper preemptive trademark registration in China,which has exerted a negative effect on the Chinese economy. The Chinese Trademark Law 2014 was amended for preventing such a problem by editing relative provisions.It is argued that the new trademark law will protect market order and consumer welfare by redesigning several aspects of Chinese trademark regime,including subject qualifi-cation of trademark application,trademark agency,trademark examination and management of trademark mar-ket.