阿里巴巴视域下河南农产品网络营销新模式研究

Study on New Agricultural Products Network Marketing Mode in Henan Based on Alibaba Experience

在分析河南农产品网络营销背景的基础上,研究了阿里巴巴网络营销模式,积极探索开发河南本土化农产品网络营销新模式,创建农产品绿色生态模式,推广河南地理标志产品等。同时,建议河南省政府和行业协会要切实加强扶持,解决好基础设施、物流配送、人才培养等问题,促进具有河南特色的农产品网络营销快速健康发展。

In this paper, we analyzed Alibaba＇s network marketing mode, explored the new agricultural products network marketing mode in Henan, created the ecological mode, and promoted the geographically symbolic products in Henan. In the meantime, we suggested the government and industry association pratically strengthen the support to solve the problems such as the imperfection of infrastructure, the inefficiency of distribution and inadequacy of personnel training to accelerate the fast and healthy development of agricultural products network marketing in Henan.