发展产业集群品牌的必要性与对策研究——以陕西装备制造业为例

Research on the Necessity and Countermeasures for the Development of Industrial Cluster Brand——A Case Study of Equipment Manufacturing in Shanxi

发展产业集群品牌是提升陕西装备制造业产业集群竞争力的必然选择。本文对陕西装备制造业产业集群品牌的发展现状进行分析,使用模糊综合评价法依次对行业中具有代表性的四个产业集群品牌进行定量评价,发现产业集群品牌竞争力均处于较低水平,说明陕西装备制造业产业集群品牌整体发展比较落后。结合产业集群品牌对产业集群的效应和作用,提出陕西装备制造业发展产业集群品牌的途径。

It＇s necessary to develop industrial clusters brand for promoting competitiveness of Shanxi equipment manufacturing. In this paper, it analyzes the status of Shaanxi equipment manufacturing industrial cluster development, by fuzzy comprehensive evaluation method, in turn, the four representative industrial clusters brand of the industry are carried on the quantitative evaluation, it is found that the brand competitiveness of industrial cluster are at a low level, which reflects the overall development of shanxi equipment manufacture industrial cluster brand is relatively backward. At last, the article analyzes the effects and the roles of Shanxi equipment manufacturing industry cluster brand on the industrial clusters, and puts forwards its development countermeasure.