摘要
现在要做减法,聚焦到核心车型上,要把细分市场细分再细分,目标客户群体定位更精准,这是2个品牌需要首要完成的工作,目标是要在不同的市场建立起不同的优势。
During 2014 Guangzhou Commercial Vehicles Exhibition,NAVECO highlighted the theme 'Wonderful in the Core,Change as You Will' by demonstrating a variety of newly developed commercial vehicle models,including2 refitted wreckers and the other two Patrol Vans,and two refitted super engineering vehicles and refrigerator vans.In addition,the company also kicked off the event of 'Contest of Creative Refitting Design' at the exhibition,which had clearly indicated that the company would take a series of promotional actions to strengthen its leading position in the refitting segment in China.
出处
《商用汽车》
2014年第23期34-35,共2页
Commercial Vehicle
