移动新媒体的知识共享因素研究——基于信息生态视角

The Research on Knowledge Sharing Factors in Mobile Media：Information Ecology Perspective

本文基于信息生态视角，从“信息、信息人、信息环境和信息技术”四者和谐发展的角度，构建移动新媒体环境下知识共享影响因素的理论模型，采用问卷调查和实证研究相结合的方法，应用探索性因子分析和结构方程对提出的信息生态因子、知识共享意愿和知识共享效果之间的假设进行检验，研究结果证明了模型的有效性和实用性。

Basing on information ecology perspective, we built a theoretical model of knowledge sharing factors in mobile new media environment, which took into account the harmonious development of information, people, information environment and information technology. This paper used the combination of questionnaires and empirical research methods, making a hypothesis testing among information ecological factors, knowledge sharing and knowledge sharing results with the exploratory factor analysis and structural equation modeling. Finally the results demonstrated the effectiveness and practicality of the model.