期刊文献+

顾客契合的定义与维度的研究 被引量:4

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摘要 伴随着信息获取的便捷和对于高效服务的易获得性,交易关系趋向于更注重情感,传统营销范式出现缺陷,不足以体现顾客与企业之间超越交易的,动态的双方互动关系。关系营销、品牌社群、顾客契合等关注于顾客与企业之间关系的新研究兴起。本文通过对中外文献的梳理和总结,对顾客契合进行定义的总结和维度的归纳。
作者 龚倩
机构地区 东华大学
出处 《现代商业》 2014年第36期38-39,共2页 Modern Business
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参考文献8

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二级参考文献18

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共引文献40

同被引文献33

引证文献4

二级引证文献3

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