孔子学院的创新扩散机制分析

Analysis on Innovation Diffusion of Confucius Institutes

作为实现"中国文化走出去"、展现"中国形象"、提升中国文化"软实力"的重要平台,孔子学院已经走过了十年,取得了令世界瞩目的成果,发展出一套全方位、多层次的汉语国际推广体系,积累了大量创新经验。孔子学院成长如此迅速,除国际社会对汉语的需求持续增大、国家提升"软实力"等因素驱动外,还与孔子学院创新决策的不断产生、扩散与巩固密切相关。本文以创新扩散理论为基础,以孔子学院的创新扩散经验为研究对象,尝试界定与分析孔子学院创新的属性、构成和层次,及形成创新决策、实现创新扩散可能需要的条件,从学理角度分析孔子学院的创新扩散机制,并给出相关建议与对策,希望可以为孔子学院的可持续发展提供一点参考。

as a significant platforrri for the realization of ＂Chinese culture going out＂, exhibition of China image and promotion of Chinese culture ＂soft power＂, Confucius Institute has been making remarkable achievement and developing a set of multidimensional Chinese language promotion system after ten - year development. The rapid expansion is not only due to the increasing demand of Mandarin among international society and domestic soft power promotion, but also due to its innovation decision - making and diffusing process. Based on Theory of Innovation Diffusion, this paper takes the innovation diffusion experience of Confucius Institute as the study case and explores the attributes, constitution, dimensions, conditions and dynamics of innovation diffusion of Confucius Institute. The paper draws a conclusion as a variety of suggestions, hoping to provide a reference for innovation and development of the Confucius Institute and Chinese traditional culture.