政府扶持中小企业自主品牌成长的作用机制解析——价值链视角下的PLS-SEM实证分析

Analysis of Government Support for SMEs to Grow Their Own Brands Mechanism——Based on PLS-SEM Model under the Perspective of Value Chain

运用价值链理论、品牌竞争力理论和PLS-SEM模型,基于长三角地区中小企业的实证分析,探讨了政府扶持中小企业自主品牌成长的作用机制,即研发扶持的品牌竞争力孵化机制,生产监控的品牌竞争力转化机制,以及市场引导的品牌竞争力强化机制。结合我国中小企业自主品牌成长困境,从研发扶持、生产监控及市场引导等方面提出了政策建议。

This paper makes use of theoretical value chain, brand competitiveness theory and PLS-SEM model to discuss the government＇ s action mechanism to support SMEs＇ own brand growth that are competiveness hatch mechanism, competitiveness transformation mechanism and competitiveness strengthen mechanism. Based on these, it considered the growth plight of SMEs, suggests the policies that are R＆D support, production control and market guide.