用户搜索偏好及其应用的国外研究进展

Research Progress Abroad of User Search Preferences and Applications

信息搜索是用户解决问题和制定网络消费决策的基础,对用户搜索偏好的分析为特定领域的用户行为研究提供了新的方法和视角。以国外各领域对用户搜索偏好的研究为背景,对相关研究成果进行梳理,着重介绍用户搜索偏好及其在探索考虑集形成规律、揭示信息搜索行为过程和优化搜索排序机制中的应用,并指出用户搜索偏好的未来研究展望。

Information search is the basement of user solving problems and making online consumption decisions. This article analyzes about user＇s search preference and provides us with new ways and new perspectives to study user＇s behavior in specific areas. Based on the studies of user＇s search preference in various fields abroad, we summarize the related studies, and introduce the applications of user＇s search preference in the formation of consideration set, the exploration of information search process and the optimization of search ranking mechanism, and finally we propose research prospects of user＇s search preferences.