基于三因素模型的IT企业服务质量评价模型研究

服务质量表征要素是评价研究的基础。本文在服务质量评价三因素模型(结果质量、互动质量和物理环境质量)的基础上,结合信息技术企业的特点,引入组织支撑质量因素,构建了适用于信息技术企业服务质量评价的四因素模型,建立了评价指标体系,采用马田系统来对指标体系进行评价,并且结合实际案例验证了模型及方法地实用性。结果表明,本文提出的质量评价模型能够有效地反映信息技术企业的服务质量,在此基础上,本文提出了企业改进服务质量的措施。

Characterization of the elements is the basis of the quality of service evaluation studies. Based on the three - factor model of service quality evaluation （quality of results, quality of interaction, quality of physical environment） and combining the characteristics of IT companies, this paper constructed a four- factor model to evaluate service quality of IT companies by means of introducing organizational support quality factors. Then the evaluation index system is established and evaluated by the method of Mahalanobis - Taguchi System. Finally the applicability of the effectiveness of the model is verified by the actual cases and data. The results show that the proposed model and evaluation method can effectively reflect the service quality of IT companies. In addition, the paper put forward some measures in terms of service quality.