摘要
传统专业市场在受到土地等各种要素制约的同时,又面临着电子商务等新型业态的竞争,生存和发展举步维艰。发展网上市场是传统专业市场转型升级的有效途径,也是信息化时代的发展趋势。文章通过分析传统专业市场与网上市场互动发展的现状,概括了目前发展网上市场存在的困难和问题,并且结合网上轻纺城的实例分析,提出了传统专业市场发展网上市场可采取的对策措施:正确看待网上市场和传统专业市场的互动发展;加快传统专业市场信息化建设;完善电子商务法律体系;加快社会信用和现代物流体系建设。
The traditional professional markets are restricted by various factors such as the land and face the competition of the new e - commerce model, leading to difficult survival and development. The development of online market is an effective way to the traditional professional market transformation and upgrading and also the trend of the development of information age. Through the analysis of the status of interactive development of traditional professional market and the online market, the paper summarizes the difficulties and problems existing in the current development of Internet market. And with the case analysis of online Textile City, it puts forward countermeasures to be taken by the traditional professional market development of Internet market, including correctly treating the interaction between online markets and traditional professional markets, accelerating the construction of informationization of traditional professional markets, perfecting the legal system of electronic commerce, and accelerating the social credit and the construction of modern logistics.
出处
《企业经济》
北大核心
2015年第2期49-52,共4页
Enterprise Economy
基金
浙江省科技厅软科学研究计划一般项目"浙江纺织创意产业竞争力评价实证研究"(批准号:2014C35011)
关键词
专业市场
网上市场
转型升级
融合
professional market
online market
transformation and upgrading
countermeasures