基于主成分和聚类分析的通讯业市场细分研究

通过对我国内陆各省市区的发展状况及特点进行分析,运用主成分分析法和聚类分析法,将居民生活状况、各地区经济作为细分维度指标,建立模型。分析了各细分维度指标对不同区域的影响程度,并以此为基础划分通讯业发达地区、较发达地区、潜力地区和有待发展地区4个层次。同时,通过分析影响该地区的主要因子,提出了地区通讯业发展出现的问题以及存在的机会。最后,根据各地区的主要影响因子的不同,有针对性地提出营销建议,以期为提升区域竞争力提供参考依据。

Through the analysis of the development status and characteristics of the provinces and municipalities in China, this paper builds a model by using principal component analysis and cluster analysis, by using the living condition indicators and regional economic indicators of the provinces and municipalities as segmentation descriptors. The paper analyzes the impacts of segmentation descriptors, and distinguishes the provinces and municipalities in four levels of development regions. At the same time, by analyzing the main factors affecting the regions, this paper presents the problems and opportunities of regional communications. At last, some targeted marketing suggestions are put forward according to the different major factors affecting the regions.