旅游景区酒店顾客体验价值增进路径探析

体验经济时代的到来改变了旅游消费形态,进而冲击到传统旅游景区酒店的运营理念。旅游景区酒店不仅应为游客提供良好的住宿餐饮环境,且应努力从强化景区旅游住宿活动与消费者个性化生活方式结合度的层面来增强游客体验价值。文章阐述了旅游景区酒店顾客体验价值,从旅游景区酒店文化理念缺位、运营模式与顾客体验价值增进脱节、酒店服务内容及战略联盟建设滞后等方面揭示旅游景区酒店顾客体验价值增进的主要障碍,提出重塑旅游景区酒店企业文化理念、创新运营模式、优化酒店服务内容及建构战略联盟等策略来有效增进旅游景区酒店顾客体验价值。

The approach of experience economic times changes tourism and consumption patterns and impacts the traditional concept of scenic hotel operation. Scenic hotels should not only provide good accommodation and dining environment for tourists, and also combine the dwelling activities with consumers＇ personalized lifestyles to enhance visitor experience value. The paper elaborates customer experience value of scenic hotels and discusses the main obstacles to the promotion of the value of scenic hotel customer experience includes the lack of cultural ideas and business models of scenic hotels and so on. Research gives the following measures： transforming corporate culture concept of scenic hotels, creating business models, and optimizing and constructing hotel service strategic alliances.