中日两国地区旅游形象设计比较研究及其对我国的启示

A Comparative Study on the Design of Region Tourism Image between China and Japan and Its Enlightenment to China

指出了地区旅游形象设计不仅仅有助于宣传当地旅游形象,而且有助于扩大本地的知名度,增进人们对本地的好感。为此,很多国家和地区都非常重视旅游形象的设计。从中国和日本的情况来看,由于传统文化思想、审美能力、设计人员的阅历和艺术创造观等诸多方面的差异,使得两国在旅游形象主题词、形象Logo和宣传口号的设计方面出现了不同的特色。针对两国已经公布的地区旅游形象设计进行了深入地剖析与阐述。通过比较研究,有助于两方取长补短,提高旅游形象设计水平,从而更好地开展宣传和扩大相关地区的知名度。

The design of tourism image not only helps to promote local tourism image but also helps to expand the popularity of the region, which arises people＇s favorable impression to this area. For this reason, many countries and regions have attached great importance to the design of region and city tourism image. As there are many differences in the traditional cultural thoughts, aesthetic capabilities, and experiences and artistic creation concept of designers and other aspects, China and Japan have different features in designing the subject headings, logo and slogan of tourism image. The article deeply analyzes and elaborates the two countries design of regional tourism image. A comparative study will help both sides to learn from each other and improve standards of the design, and then it is good for carrying out publicity and expanding the popularity of the relevant areas.