摘要
开展在线旅游业务成为旅行社企业在激烈的市场竞争中得以生存和发展的必然选择。国家政策、国民收入水平的提升、在线业务规模的扩大、社会化媒体营销方式都有助于旅行社企业开展在线旅游业务。目前,旅行社企业缺乏前瞻性、投资不足、定位不清晰制约了在线业务的发展。因此要加快企业信息化建设进程,转变企业服务理念;明确市场需求,提高对在线业务的投入;建立多方合作实现共赢,以促进旅行社企业的创新化发展。
The online travel business has become the inevitably choiceof survival and developmentfor the travel agency in the fierce market competition.The national policy, the promotion of national income level, the expansion of online business and social media marketing could help enterprise to develop the online travel business.The problems of travel agency in terms of lack of foresight, inadequate investment andunclear positioning restrict the development of online business. The enterprise should speed up the information construction, change service idea, clear the market demand, increase investment and establish multilateral cooperation, so asto achieve win-win and promote the innovative development.
出处
《商业经济》
2015年第1期68-70,共3页
Business & Economy
基金
2013年黑龙江省哲学社会科学项目(13E027)
哈尔滨商业大学博士科研启动项目(13DW029)
关键词
旅行社
在线业务
发展对策研究
travel agency
online business
development countermeasures research
